The New Old: How the Boomers Are Changing Everything . . . Again
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'Everybody talks about the "aging of the population" but most of the talk is about numbers. What's missing is the qualitative story:it's not that there are more "older people" out there. It's that they are not the same as the older people of any previous generation. '
A sociological marketing perspective on all things Baby Boomer
A sociological marketing perspective on all things Baby Boomer