The New Old: How the Boomers Are Changing Everything . . . Again

by David Cravit | Nonfiction |
ISBN: 1550228439 Global Overview for this book
Registered by MollyO of Saskatoon, Saskatchewan Canada on 5/31/2010
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1 journaler for this copy...
Journal Entry 1 by MollyO from Saskatoon, Saskatchewan Canada on Monday, May 31, 2010
'Everybody talks about the "aging of the population" but most of the talk is about numbers. What's missing is the qualitative story:it's not that there are more "older people" out there. It's that they are not the same as the older people of any previous generation. '

A sociological marketing perspective on all things Baby Boomer

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