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Extended Profile
Gerd Leonhard (42) is a musician, writer, strategic adviser and music business entrepreneur. Originally from Germany, Gerd spend almost 20 years in the U.S., working as a musician, producer and promoter, and now resides in Basel, Switzerland.
During the heydays of the Music .com years (1997-2002), Gerd was the founder and President / CEO of LicenseMusic.com, a company that revolutionized the B2B music-licensing space by inventing a web-based software product that reduced the average transaction time for music licenses from 6 weeks to 2 hours. LicenseMusic counted over 20,000 clients in the Film, TV, Advertising and New Media industries, including Disney, McCann-Erickson, Paramount Pictures, Saatchi & Saatchi, and Fox TV.
As a musician and composer (guitar), Gerd won the highly acclaimed Quincy Jones Jazz Masters Award which allowed him to attend Boston’s Berklee College of Music and, in 1987, graduate with a diploma in Jazz Performance. Gerd has appeared on many recordings, concert bills and instructional videos, and has toured internationally, the highlights of which include opening engagements for some major acts such as Miles Davis. As an event producer, Gerd served as the Executive Producer of the pan-European talent event EuroPopDays, in Freiburg / Germany , which featured over 200 showcases with new bands and unsigned artist, sponsored by the European Commission and covered by MTV Europe.
Gerd served as an Expert Adviser to the European Commission (the EU parliament) in Brussels, Belgium, in 1993-1996, as Senior Adviser to the London-based Rightscom Ltd, and sits on the Advisory Board of the Music Business Management Division of Westminster University (London), and has consulted dozens of start-ups and SMEs in the music and technology sectors, around the world. Gerd also works with venture capitalists and financial services companies in discovering interesting investment opportunities in the media-technology business.
Gerd is a very active writer, speaker and coach, and has been quoted in Billboard, Variety, the Hollywood Reporter, the San Francisco Chronicle, Business2.0, the WSJ and Wired. He publishes his music business visions at www.thefutureof.net , a site that has been syndicated to hundreds of websites around the globe. Gerd has spoken, moderated and presented at dozens of music industry events, including Webnoize, MIDEM, MILIA, Gartner, Streaming Media and the Content Summits; and has lectured at Berklee College of Music, UC Berkeley, University of Miami, City University London, University of Colorado, and many others.
More information is at www.gerdleonhard.com.
During the heydays of the Music .com years (1997-2002), Gerd was the founder and President / CEO of LicenseMusic.com, a company that revolutionized the B2B music-licensing space by inventing a web-based software product that reduced the average transaction time for music licenses from 6 weeks to 2 hours. LicenseMusic counted over 20,000 clients in the Film, TV, Advertising and New Media industries, including Disney, McCann-Erickson, Paramount Pictures, Saatchi & Saatchi, and Fox TV.
As a musician and composer (guitar), Gerd won the highly acclaimed Quincy Jones Jazz Masters Award which allowed him to attend Boston’s Berklee College of Music and, in 1987, graduate with a diploma in Jazz Performance. Gerd has appeared on many recordings, concert bills and instructional videos, and has toured internationally, the highlights of which include opening engagements for some major acts such as Miles Davis. As an event producer, Gerd served as the Executive Producer of the pan-European talent event EuroPopDays, in Freiburg / Germany , which featured over 200 showcases with new bands and unsigned artist, sponsored by the European Commission and covered by MTV Europe.
Gerd served as an Expert Adviser to the European Commission (the EU parliament) in Brussels, Belgium, in 1993-1996, as Senior Adviser to the London-based Rightscom Ltd, and sits on the Advisory Board of the Music Business Management Division of Westminster University (London), and has consulted dozens of start-ups and SMEs in the music and technology sectors, around the world. Gerd also works with venture capitalists and financial services companies in discovering interesting investment opportunities in the media-technology business.
Gerd is a very active writer, speaker and coach, and has been quoted in Billboard, Variety, the Hollywood Reporter, the San Francisco Chronicle, Business2.0, the WSJ and Wired. He publishes his music business visions at www.thefutureof.net , a site that has been syndicated to hundreds of websites around the globe. Gerd has spoken, moderated and presented at dozens of music industry events, including Webnoize, MIDEM, MILIA, Gartner, Streaming Media and the Content Summits; and has lectured at Berklee College of Music, UC Berkeley, University of Miami, City University London, University of Colorado, and many others.
More information is at www.gerdleonhard.com.
