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Every business has its own ideas about how exactly they should offer their coupon and, of course, this varies depending on so many things. There are many things to take into consideration before you jump into dispensing promos
Here are a couple of things to consider when you want to make sure that you are keeping your coupon code campaign grounded:
1. Is your profit margin still acceptable? If you are a restaurantoffering 50% off ona glass of wine – that is fine, considering that many restaurants mark up alcohol costs to help pay for their operating expenses.
Don’t seem desperate. The truth is that, at some point, the customer gets wary. If you go up to someone and offer them free clothes, the chances are that they will be suspicious.
Know WHEN to offer coupon codes: We all know that most people buy during certain times and seasons. It’s smart to offer a coupon code marketed to couples during Valentine’s Day, for example, and a coupon code for families during the holidays.

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