"I said, what mouse don't we want to be like?" Darktan demanded.
"We don't want to be like the first mouse!" shouted the rats.
"Right! What mouse do we want to be like?"
"The second mouse, Darktan!" said the rats, like people who'd had this lesson dinned into them many times.
"Right! And why do we want to belike the second mouse?"
"Because the second mouse gets the cheese, Darktan!"
...
"That's the squad motto, Nourishing. Remember it! It is your friend!"
"Yes sir. I will, sir. But ... doesn't the first mouse get something, sir?"
"Squad! What does the first mouse get?"
The roar of voices made dust fall down from the ceiling. "The Trap!"

- Terry Pratchett, "The Amazing Maurice and his Educated Rodents"