ISBN: 1903354965 Global Overview for this book
1 journaler for this copy...
"Don't believe the hype! In this incisive volume, James Lyons exhumes the advertising campaigns, corporate straagems and strategic omissions behind Seattle's image as a countercultural mecca and yuppie paradise. This book gives a detailed and lucid account of how Seattle became a potent symbol of 'viable' and even fashionable urban living in the 1990s, much to the surprise of those of us who actually lived there. Moving deftly from Microsoft to Starbucks, from Eddie Bauer to Eddie Vedder, and from sublime images of lakes and mountains to the saccharine images of Sleepless in Seattle, Lyons maps out the conjuring trick by means of which a certain representation of the city was marketed and disseminated worldwide. He also points to the less pleasant realities that were left out of this representation, or even covered up by it. Now that the bubble has burst, it is crucial that we pay attention to this full account, if only so that we won't be fooled again by whatever or wherever gets hyped as the 'next Seattle'." - Prof. Steven Shaviro, University of Washington
WILD RELEASE NOTES:
Plan to drop this off when I'm in the area, along with several other books.