Now All We Need Is a Title: Famous Book Titles and How They Got That Way

by Andre Bernard | Literature & Fiction |
ISBN: 0393036944 Global Overview for this book
Registered by cygnet of Austin, Texas USA on 1/2/2003
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1 journaler for this copy...
Journal Entry 1 by cygnet from Austin, Texas USA on Thursday, January 02, 2003
Andre Bernard, executive editor at the Book-of-the-Month Club, offers the reader an intriguing look inside the publishing industry, presenting the stories behind more than a hundred of the most-famous titles in the English language.

"I am trying to think up a good title for you to want me to change." (Raymond Chandler to Alfred A. Knopf)

"I recall saying something to the effect of 'Screw it, then, let's call it Jaws,' and my editor saying something like, 'Okay, what the hell. . . .' Nobody reads first novels anyway." (Peter Benchley)

This book was given to me by my good friend Lois, a rare book dealer and bibliophile, and I'm passing it along to my dear friend and editor, Janet, in South Carolina.

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