The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell | Professional & Technical |
ISBN: 0316346624 Global Overview for this book
Registered by too-little-time of Sherman Oaks, California USA on 8/3/2006
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2 journalers for this copy...
Journal Entry 1 by too-little-time from Sherman Oaks, California USA on Thursday, August 3, 2006
Not as good as my friend made it out to be...enjoyed the introduction most of all. Interesting information but not always entertaining.

Released 17 yrs ago (9/25/2006 UTC) at Controlled Release in Controlled Release, A Bookcrossing member -- Controlled Releases

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Sending to brownwhitetan.

Journal Entry 3 by brownwhitetan from Charleston, South Carolina USA on Monday, October 16, 2006
Got this as an RABCK from TooLittleTime. Thanks so much!!!

Journal Entry 4 by brownwhitetan from Charleston, South Carolina USA on Monday, January 29, 2007
It took me a while, but I actually got to reading this. It's the first non-fiction non-self-help book I've read in a while and it was definitely entertaining enough to get me through the entire book. It had some really interesting points that I wouldn't have thought about otherwise. There were some points where the author got a bit bogged down or slightly off topic, but otherwise, I enjoyed it.

From Amazon.com:
"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.
For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan --This text refers to the Hardcover edition.


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