Well , Duh!: Our Stupid World, and Welcome to It
ISBN: 0740741764 Global Overview for this book
2 journalers for this copy...
Consider these examples: When McDonald's opened its first franchise in Russia, the American bosses insisted that the Russian counter help smile at the customers. Russian customers were outraged at the McGreeting, insulted, and ready to fight - because in Russia smiling at strangers means you are making fun of them. How did Mickey D solve the problem? They hired official Smile Explainers to shout into bullhorns at customers in line: "When you reach the counter, you will be smiled at. This does not mean we are making fun of you."
What does a parent with a big ego do when his kid's shelf piles up with soccer trophies, Little League trophies, and swim trophies? According to a woman who runs a California trophy-making business, the proud dad (proud of himself, anyway) orders her to make up some old-looking trophies with his name on them so he can regain household bragging rights.
Yep, this looks to be my kind of book.
TBR real soon.