No Logo: No Space, No Choice, No Jobs

by Naomi Klein | Nonfiction | This book has not been rated.
ISBN: 0312421435 Global Overview for this book
Registered by themarina of Coquitlam, British Columbia Canada on 5/20/2004
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1 journaler for this copy...
Journal Entry 1 by themarina from Coquitlam, British Columbia Canada on Thursday, May 20, 2004
Pre-numbered label used for registration.

This has been on my list of books to buy and when I saw it in the window at the local second hand bookstore, I had to buy it. I haven't had a chance to read yet but I figured registering it is a good start!


With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing?and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement.

As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe?witness today?s schoolbooks, superstores, sporting arenas, and brand-name synergy?a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald?s workers are risking their jobs to join the Teamsters, and how ?culture jammers? utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in ?Joe Chemo? for ?Joe Camel?).

No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing.

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