Two years ago George Lakoff published the bestselling Don't Think of an Elephant! Its account of the conservative monopoly on effective framing touched off a national discussion about political language. It also gave rise to a chorus of pleas for more:

* What is the progressive vision of America;
* Why progressive values are America's values;
* How frames are necessary to serve the truth;
* Why sloganeering alone doesn't work;
* How progressives trap themselves and how they can escape those traps; and
* How political arguments and narratives can be put together to counter the Right.

Thinking Points satisfies that call with a bold, concise, and systematic explanation of how conservatives think and use language―and how progressives can fight back . Lakoff and the Rockridge Institute offer a new understanding of the so-called political center and explain why the most effective way to appeal to those who identify themselves as moderates or conservatives is to remain true to progressive values.

This book is essential reading for anyone who wants to participate in shaping an America that serves the common good.

I found this book on the discount shelves of a local used book store.

Left @ Peace University's Free Books Box on Blount St at Franklin St #BookCrossing https://bit.ly/3fCyV77


I am buying books from the outside shelves at The Readers Corner (a Raleigh used book store) and releasing them. This is one of those books. If you like it, take it and write a journal entry at www.BookCrossing.com - its easy and anonymous. Then when you are done with it, find a nice person or place to release it. I look forward to reading your thoughts on this book and finding out where you got it from. This book is on an adventure we can share with it.