Blink
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The Back of the Book
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minute whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
I didn't expect to enjoy this book (I was asked to read it by a friend) but I did. Actually, I found it fascinating. Will it change the way I think and behave? Maybe not - but I certainly have more insight into why I think and behave the way I do.
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minute whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. A speed dater clicks with the right person ...
This book is all about those moments when we 'know' something without knowing why. Here Malcolm Gladwell explores the phenomenon of 'blink', showing how a snap judgement can be far more effective than cautious decision. By trusting your instincts, he reveals, you'll never think about thinking in the same way again.
I didn't expect to enjoy this book (I was asked to read it by a friend) but I did. Actually, I found it fascinating. Will it change the way I think and behave? Maybe not - but I certainly have more insight into why I think and behave the way I do.
