Predictably Irrational: The Hidden Forces that Shape Our Decisions
Registered by LNicoll on 8/19/2018
This Book is Currently in the Wild!
4 journalers for this copy...
When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we?
To be released at York bookcrossing at the Brigantes.
Great read lots of interesting tests done by author to show how irrational we human beings are. Bit dated in places and it too much focussed on humans as consumers but nevertheless there is much to recognise here
Journal Entry 5 by davidbreslin101 at York, North Yorkshire United Kingdom on Tuesday, October 23, 2018
Picked up at the York Bookcrossing Meetup.
Journal Entry 6 by davidbreslin101 at York, North Yorkshire United Kingdom on Tuesday, December 18, 2018
This piece of science writing is both entertaining and argues its case well. A fascinating account of how actual human decision-making differs from the ideal of rational economic agents, based on the author's own research. (I appreciate the fact that he lists all his collaborators in the back of the book!) Resists the the urge to take cheap shots at "how stupid those people are;" instead calls for economics and governance that takes into account the behavior of real people. I learned a lot from this.
Journal Entry 7 by davidbreslin101 at Brigantes Bar & Brasserie OBCZ / Meetup Venue in York, North Yorkshire United Kingdom on Tuesday, December 18, 2018
WILD RELEASE NOTES:
Releasing tonight at the York Bookcrossing Meetup.
Picked up at the York BookCrossing meetup.
Educational but readable, this is a good examination of the way the more irrational aspects of human behaviour can be exploited for good or for bad and, by extension, how to recognise when you're being manipulated by a clever piece of marketing. I was especially fascinated by the section on how honest (or not) we are when money is involved - most people would think nothing of taking a pen from the work stationery cupboard, but would balk at taking 10p from petty cash and using it to buy an identical pen. It's surprising how ethics and economics have so much crossover.
Journal Entry 10 by LouiseB79 at Brigantes Bar & Brasserie OBCZ / Meetup Venue in York, North Yorkshire United Kingdom on Monday, February 25, 2019
WILD RELEASE NOTES:
Released at the York BookCrossing meetup.