Great book. It shows, based on empirical data, how we really make decisions. It shows the rational-agent theory as what it really is: a comforting illusion. This book explains why it is so easy to manipulate opinions, why we jump to wrong conclusions easily and confidently, and demonstrates that we should trust ourselves much less than we do.

"A reliable way to make people believe in falsehoods is frequent repetition, because familiarity is not easily distinguished from truth."

"We are far too willing to reject the belief that much of what we see in life is random."

"Our comforting conviction that the world makes sense rests on a secure foundation: our almost unlimited ability to ignore our ignorance."

"Most of us view the world as more benign that it really is, our own attributes as more favorable than they truly are, and the goals we adopt as more achievable than they are likely to be".

"Psychologists have confirmed that most people genuinely believe that they are superior to most others on most desiderable traits". "90% of drivers believe they are better than average".

"A theory that is worthy of the name asserts that certain events are impossible --they will not happen if the theory is true. When an "impossible" event is observed, the theory is falsified. Theories can survive for a long time after conclusive evidence falsifies them, and the rational-agent model certainly survived the evidence."

Sunnyside street is a perpendicular to Centre Street / Avenida de las Americas. Close to the corner between Sunnyside street and Centre Street, near number 1 in Sunnyside Street you will find a street light with 2 white and red traffic signs attached to it. The upper one says "Tow zone", the lower one says "No parking". The book is hidden behind the lower traffic sign, between the traffic sign and the street light post that sustains it. The book is protected by 4 plastic bags, is not easily seen by passersby, and it will be there until a bookcrosser finds it. Enjoy the hunt!