Consumer Behavior: Buying, Having, and Being (4th Edition)

by Michael R. Solomon | Education | This book has not been rated.
ISBN: 0137957254 Global Overview for this book
Registered by tryanmax of Omaha, Nebraska USA on 11/2/2013
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1 journaler for this copy...
Journal Entry 1 by tryanmax from Omaha, Nebraska USA on Friday, March 21, 2014
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

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