Consumer Behavior: Buying, Having, and Being (4th Edition)

by Michael R. Solomon | Education | This book has not been rated.
ISBN: 0137957254 Global Overview for this book
Registered by tryanmax of Omaha, Nebraska USA on 11/2/2013
Buy from one of these Booksellers: | Amazon UK | Amazon CA | Amazon DE | Amazon FR | Amazon IT |
1 journaler for this copy...
Journal Entry 1 by tryanmax from Omaha, Nebraska USA on Friday, March 21, 2014
Using a lively writing style, examples that relate directly to students as consumers, and "cutting-edge" research, it explains why people buy things and how products, services, and consumption activities contribute to the broader social world that consumers experience.

Are you sure you want to delete this item? It cannot be undone.