From the back:

"The way we control our careers is changing, due to the rise in competition and growth of Web 2.0. In order to extend our reach, visibility, and networking capabilities, we must turn to personal branding. Remember that YOU are the brand!

In Me 2.0, personal branding expert Dan Schawbel gives you the tools for building a powerful personal brand that WILL give you a competitive advantage in the marketplace including:

How to really use online social networks, blogs, videos, and podcasts to your advantage

A 4-step strategy for discovering, creating, communicating, and maintaining your personal brand

The secrets to networking effectively - both online and offline

Proven branding advice from industry experts and insiders

Whether you're looking for your first big job, want to climb the corporate ladder, or are eager to jumpstart your own business venture, Me 2.0 will help you achieve lasting success!"

Off to Lintulai as part of the European nonfiction VBB.

Received from Annimanni in the European Non-fiction VBB. Thank you so much!