Please understand that one thing I will be particularly focused on is Growth. If a website isn't growing, it's dying, and BookCrossing has been on a slow downward slide in active members and revenue for the last several years. I have to be completely honest: if the course isn't significantly changed, BC has a real chance of going under.
I'm committed to doing everything in my power to make sure that doesn't happen. It would be helpful if, in addition to letting me know what BC's problem are, what your ideas for member and revenue growth would be.
BC going under would be horrible! I agree with you that there has to be growth.
One thing that imho opinion could help you get more income, is put the 'affiliates' back on the site again. http://www.bookcrossing.com/buy
In the Dutch forum people keep asking MoeM what the link was, they can't find it on the site anymore. If you want to make more money, that is one that is very user friendly as well.
When I think of it, I use it, but since it is not available through BC anymore, lots of orders have gone out without using the BC link to the various sites I use.
Another thing is, that lots of people (myself included) use smartphones a lot. When BC started, that was not the case.
I know the wish has been written to you, but an BC app or mobile site that has limited options like easy catching and releasing books as major ones would be great to have.
And last but not least: I also think that a restyling may have effect.
BC is not a friendly and intuitive site to use. For example: I've tried many times, but I can't explain my mother how to use it, while she uses YouTube, Google Earth, Gmail, financial apps and even a cloud app while I'm not around.
I think it could use a both a style update (change of colour, more sleek design) as well as a build-update (as far as that's possible: I'm a nitwit when it comes to programming). When newbies come to this site, I can't imagine that they find it easy and attractive enough to han around. Especially the young ones: they are used to intuitive sites that look fresh and attractive.
If the changes, maintaining BC and keeping up with new developments should mean that BC can't be free of charge anymore, personally I would be happy to pay an annual fee. How that could be done
- let people choose monthly $1, or annually $10 for those that do not have many funds til say $50 annually for those that can and want to pay.
-set a minimum annual amount you have to pay for the use of BC for all, and give people the freedom to contribute more
- make more features people got used to 'wings only'
I know that would be a breach with policy, but sometimes drastic times require drastic measures.
And my last suggestion, don't know if it helps or not: wield out the accounts that are sleepers. People that have an account but have not registered or released at least one book. Start looking for accounts older than ... years without activity.