Throughout my detour I've remembered how good I had it here at my first real website success, and I'm super happy to announce that I'm back and will soon be working on improvements to BookCrossing.
Actually, I just made the first change today.. the web server was set to block requests if your browser made more than 5 concurrent requests, or more than 10 requests in half a second. That was not a great configuration, as most browsers, especially on a fast connection, will exceed those limits. Symptoms of hitting that block include random broken images and broken scripts on the site. I was seeing those problems in Chrome, which is why I dug into it today. Changed the settings and voilà, fixed. :) Let me know if you notice the difference.
Moving forward: I'd like to hear from you all what you think the biggest (fixable) problems are with BC currently. You can use this thread to post your thoughts.
Please understand that one thing I will be particularly focused on is Growth. If a website isn't growing, it's dying, and BookCrossing has been on a slow downward slide in active members and revenue for the last several years. I have to be completely honest: if the course isn't significantly changed, BC has a real chance of going under.
I'm committed to doing everything in my power to make sure that doesn't happen. It would be helpful if, in addition to letting me know what BC's problem are, what your ideas for member and revenue growth would be.
I'll wrap this up by telling you the priority of the first three things I plan to tackle:
1. Site performance (starting with change I made today)
2. Site design (It's 2017 forgoshsakes. BC should have a clean, modern design that loads fast and is completely responsive on mobile.)
3. Revenue flow tweaks. It should be far fewer clicks to join Wings, and we should have recurring membership plans and clear benefits for being a Wings member.