I just wanted to contact you to let you know that I heard about your organization for the first time yesterday, and not in a positive way. One of your spokespersons, Jessica Adams, made a positng on http://www.bookcrossing.com which basically insulted everyone present.
The direct link is: http://www.bookcrossing.com/---/58819
There are just under 100,000 members at BookCrossing.com, most of which are quite comfortable in using payment methods online, and many of whom I'm sure would have otherwise reacted to your site and program positively. However, after being insulted ("What kind of reality do you guys inhabit?" and "Get real!" among them) I'm no longer even willing to consider your organization without some form of posting on said forum (preferably by Ms. Adams herself) of apology.
If this is the usual method of public relations your organization enjoys, I fear it is in for a short life."