> too. Where you see lost sales and lost
> profits, I see word of mouth advertising,
> which is the best kind you can get. Every
> person who reads a crossed book is another
> person who will tell his or her friends
> about the author, making those friends
> more likely to purchase the book. That
> means new sales that would otherwise not
> have happened. Unfortunately, you are
> thinking too much about short-term gains
> and not enough about long-term gains.
> Because of this, many of the people who
> saw your message will never again buy your
> books. An author can't afford to alienate
> a large group of people who read. I'm
> surprised you don't know this.
Not only will the people who READ this post not buy her books, but they'll tell other people, who'll tell other people, who'll tell other people...I'm sure she will find her lost sales totalling many more than the 100 she initially feared!