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It's A Smaller World Than We May Think

With a few marketing skills I can spread the news
by dallasjay
December 6, 2004
My wallet has suffered, my closet space has decreased, my family has been worried, my co-workers thought of me as unusual, and the credit card company is happy to earn the extra interest on all my book buying purchases. Now my web signatures have been abducted by a single line of words that reach the masses of people I socialize with on the Internet. It is true that I have dedicated a portion of my e-mail and forum signature to entice other web users to jump into the online world of literacy.

In the last fifteen years the Internet has grown into an uncontrollable living and breathing monster that has served the one purpose it was designed several decades ago to become – a portal of communication between people who may not have the opportunity to speak face to face. With all the pre-conceived notions the U.S. military had in mind for the future of their new invention, I suppose they never would have suspected it to become such a household item as common as a refrigerator or water heater.

I am excited over the benefits of the Internet, because it connects me to information that I could not imagine finding anywhere else. Since the average person has more than one interest and hobby there will be more than one hobby website for him or her to visit. My interests include reading, movies, and amusement parks. Frequently I visit several websites and online forums, such as Book Crossing, that are geared toward those people who have a common interest.

Over two and a half years ago I had stumbled across Book Crossing when I was performing a search for an online book of the month reading club. Since the phone book did not have a listings category for local reading clubs I thought I could find an online counterpart to become involved in. I held the general idea of looking for a group program designed to read a book the members could discuss in an open forum together. Within the first or second page of my search results I noticed a link to Book Crossing and upon visiting the site I was highly impressed by what I had found. Giving recognition to Ron for implementing such a unique twist to a classic hobby I thought I should spread the word to other potential readers. Starting with the Tell-A-Friend form I had an e-mail sent out to every address I had listed in my address book. Five people signed up and then silence. This small number did not satisfy me, and I did not want to be one of those nagging friends who just would not learn to quit. So, I went with an alternate route by creating a link in my e-mail signature. That got the interest of some readers who received an e-mail from me. But then there was silence, once again. There were no further member sign ups from my e-mail link.

Several weeks ago I had started my latest venture of adding a link to my signature in all the forums I frequently visit. This has added forty new members to Book Crossing, and I am surprised at such a jump in referrals. In one of the forums I had received a message from someone who is a fellow Book Crosser and would not have known I was a member as well if the link had not been listed in my signature.

What a small world it has become for me when I start to pull my interests together on the Internet. I begin to meet people around the world who enjoy the same things I do, and once in awhile I (virtually) run in to someone who uses the same interest sites as I do.

With such a great invention as the Internet, our world has just become a more connectable habitat. Now if only I can stop spending money at online stores for books and movies I do not need. Is it possible to earn a paycheck from Ron if I take on the official title as Book Crossing Marketing and Advertising Sales Representative? It could help pay off that credit card debt.

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