NEW YORK-In-home juicing is on an uptrend as Americans Pay closer attention to nutrient information and take matters of health into their own hands.
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Insulin assembled a strong and healthy standing in the 1980s And early 1990s when the trend for a healthy lifestyle was in full swing. But earnings fell off slightly for the marketplace toward the end of the decade, even as fiscally noise consumers turned into the ever-growing variety of juice bars that grew up around the nation. Vendors stated as Americans now recognize they're still battling serious weight and health problems, they've started to learn more about exactly what they put into their bodies.


"Food labels are being considered very carefully and People are now realizing the sugar and fat content in lots of the fruit bars''health' drinks are a lot greater than they thought," said Lisa Pappas, product director for Oster products in Sunbeam, which delivers both citrus juicers and juice extractors, sometimes known in the marketplace as"juicers that are healthy "

"The Food and Drug Administration was bombarding Americans with communications that are dedicated to the importance of produce in daily diet," Pappas said.
Customers have recognized that juicing is a Way to getting their recommended daily dosage of nutrients. "Health-conscious consumers are searching for easy, innovative ways to increase their intake of fresh produce," said Brian Maynard, director of integrated marketing for KitchenAid, which entered the juicing category a little more than a year ago with a juice extractor which comes with a citrus juicing attachment, combining both popular features into a single machine.

It was agreed that consumer attention to diet detail has Assisted the market for juicers, both healthy and citrus, to regain some of their momentum it lost in recent years. As a result, more vendors are becoming involved in the group.

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"We wanted to have one of our own since the marketplace is More than $14 million to the past year," said Walter Tafarello, merchandise director for kitchen electrics in DeLonghi, which produced a citrus juicer component of the launch of its recent Cucina line of products. "We see the market increasing and there aren't a great deal of brands available now."


DeLonghi also offers a juice extractor attachment together with the Kenwood stand mixer it reintroduced at the same time as the Cucina line.
Another firm offering freestanding or attachments Machines is Bosch, which introduced a citrus juicer as the most recent product in its F.A. Porsche-designed collection of kitchen electrics. The juicing attachment here's among the accessories available for the organization's Kitchen Machine.

Marni Rader, product manager for small appliances in Bosch, Pointed out that while juicing may be more popular"in health-conscious areas like California, it has been gaining popularity and I believe that will continue."
Vendors claimed that Salton has held nearly 25 percent of The market share with its Juiceman series of merchandise, and no additional brand coming near that, they believe it's an area ripe for competition. The Juiceman still tends to be the product that consumers relate to best when considering the class, however, and it garners the prime display space in retailers such as Macy's East.


At retail, pricing has also proven a problem for the category And while many see costs for the higher end products coming down, there's still a broad range to choose from. Opening price points at Oster could be charted at $19.99 while the shopper on the market for Bosch's Porsche version is considering a price tag of $249. But even at the higher end, juicing at home eventually is cheaper than frequenting juice bars, which cost $5 plus a visit. Along with the strained economy has found an increasing number of consumers electing to create their own, vendors said.


The holidays are anticipated to be a powerful time for the Class as many of the juicers on the market fall to a fantastic budget for gift giving.