The saying goes that any publicity is good publicity, but I am not too fond of that – see it as too generalised. Publicity is only good when it is used properly – in this line of thought – I consider marketing staff to be somewhat spin doctors (as well as savvy marketers) because they must be able to generate and use good publicity to the business’ advantage. I have been leading the marketing department of this Holloway based man and van operation for two years. We have managed to get ourselves noticed, for all the right reasons – which is the aim of the game really.