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No Logo
by Naomi Klein | Other
Registered by IrasCignavojo of Tübingen, Baden-Württemberg Germany on 7/5/2003
Average 10 star rating by BookCrossing Members 

status (set by mojitopt): to be read

2 journalers for this copy...

Journal Entry 1 by IrasCignavojo from Tübingen, Baden-Württemberg Germany on Saturday, July 05, 2003

10 out of 10

ISBN 0-00-653040-0 - Flamingo Paperback (HarperCollins), London 2001

For Booklovers, this text about librarians can be applied to bookcrossers too:
Why Being a Librarian is a Radical Choice

On June 24th [2003], Naomi Klein spoke to librarians gathered for the Joint Conference of the American Library Association and the Canadian Library Association. Librarians, she said, represent a distinctly different set of values than those that currently drive globalization. They represent Knowledge, Public Space and Sharing. And that's why being a librarian is so radical. Read more...

Review by
We live in an era where image is nearly everything, where the proliferation of brand-name culture has created, to take one hyperbolic example from Naomi Klein's No Logo, "walking, talking, life-sized Tommy [Hilfiger] dolls, mummified in fully branded Tommy worlds". Brand identities are even flourishing online, she notes--and for some retailers, perhaps best of all online: "Liberated from the real-world burdens of stores and product manufacturing, these brands are free to soar, less as the disseminators of goods or services than as collective hallucinations".

In No Logo, Klein patiently demonstrates, step by step, how brands have become ubiquitous, not just in media and on the street but increasingly in the schools as well. The global companies claim to support diversity but their version of "corporate multiculturalism" is merely intended to create more buying options for consumers. When Klein talks about how easy it is for retailers like Wal-Mart and Blockbuster to "censor" the contents of videotapes and albums, she also considers the role corporate conglomeration plays in the process. How much would one expect Paramount Pictures, for example, to protest against Blockbuster's policies, given that they are both divisions of Viacom?

Klein also looks at the workers who keep these companies running, most of whom never share in any of the great rewards. The president of Borders, when asked whether the bookstore chain could pay its clerks a "living wage" wrote that "while the concept is romantically appealing, it ignores the practicalities and realities of our business environment". Those clerks should probably just be grateful they're not stuck in an Asian sweatshop, making pennies an hour to produce Nike sneakers or other must-have fashion items. Klein also discusses at some length the tactic of hiring "permatemps" who can do most of the work and receive few, if any, benefits like health care, paid vacations or stock options. While many workers are glad to be part of the "Free Agent Nation" observers note that, particularly in the high-tech industry, such policies make it increasingly difficult to organise workers and advocate for change.

But resistance is growing and the backlash against the brands has set in. Street-level education programmes have taught kids in the inner cities, for example, not only about Nike's abusive labour practices but about the astronomical mark-up in their prices. Boycotts have commenced: as one urban teen put it, "Nike, we made you. We can break you". But there's more to the revolution, as Klein optimistically recounts: "Ethical shareholders, culture jammers, street reclaimers, McUnion organisers, human-rights hacktivists, school-logo fighters and Internet corporate watchdogs are at the early stages of demanding a citizen-centred alternative to the international rule of the brands ... as global, and as capable of co-ordinated action, as the multinational corporations it seeks to subvert". No Logo is a comprehensive account of what the global economy has wrought and the actions taking place to thwart it. --Ron Hogan 

Journal Entry 2 by IrasCignavojo from Tübingen, Baden-Württemberg Germany on Wednesday, September 24, 2003

10 out of 10

Interested to join still? If you're willing to ship internationally, PM me... 

Journal Entry 3 by mojitopt on Tuesday, February 22, 2005

This book has not been rated.

The book arrived here safely wrapped in a newspaper - how symbolic: No Cover!
The print is rather small, so it'll take some time to read. Will report back once I'm done with it. 

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