From the back cover: "The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."

I wasn't a huge fan of this book. I found that the author used theories to support his examples, rather than vice versa. People commonly couple this book with Freakonomics; I liked Freakonomics better.

This book is being sent out as a ray:

Rules:
1. Journal the book when you receive it and when you send it to the next person.
2. Check the journal entry for shipping order, as it is likely to change if people are added. Contact the next person on the list when you receive the book, to see if they want to be skipped.
3. Please don't keep the book for longer than one month; pass it on or ask to be skipped. If you think you might take longer, contact me and let me know!
4. Enjoy the book. :)

Shipping order (subject to change):
BigJohnLefty (USA-IA) - int'l
Nolatari (USA-TX) - US only
GorgeousGlo (USA-CA) - US only
pasquinade (USA-VA) - US preferred, int'l OK; bottom of list

BOOKRAY COMPLETE!

Got this in the mail today from VividReader - thanks! I will begin reading it right away, so as to send it on it journey as soon as possible.

I really enjoyed this book a lot - it got me to thinking about ways to effect change, and helps explain a variety of situations I've personally witnessed.

RELEASE NOTES:

Put this in the mail to Nolatari; happy reading!

Arrived safe and sound this week! Thanks, VividReader!

You might think that the two months it took me to read The Tipping Point means I struggled with the writing or the content or the length or something similar. In fact, the delay had nothing to do with the book and everything to do with myself and life’s circumstances. The Tipping Point is a very good book, fully engaging and quite provocative. I truly enjoyed it and am excited to read the other Gladwell title that sits on my shelf. What began as such an intriguing premise evolved into an even more compelling argument with each and every anecdote and case study. From Paul Revere to Blue’s Clues to the teenage smoking epidemic, Gladwell makes a strong case for the power of influential people and word of mouth, and on several points I actually found myself rethinking long-held beliefs simply on the basis of his supposition. True, this is not light reading, but it’s worth the time and open mind one should bring to it.

See which passages stood out to me by visiting my pop culture blog.

RELEASE NOTES:

After much time, this book is finally back on its ray path. Enjoy!

I'm very excited to have finally received this book. Thank you VividReader for organizing!

This book was like a rich dessert, and I am left with the desire to read it again and again, to savor everything it has to offer. There are tons of food for thought in these scant 300 pages. I will keep thinking about these topics for a long ways to come.

The biggest message I got from it is that as an individual your actions matter far beyond what i had first thought. Before, I used to tell myself that it was important to recycle even one single can, or to cast one single vote, because if everyone didn't, then we'd be in really bad shape. After reading this book, I realize that one single can or one single vote may be all is needed to reach that tipping point.

This is a book that everyone should read, but if you are in the business world, you should study it!

Thanks for letting me be part of this ring. I have Pasquinade's address, and will ship the book early this week.

Update: mailed Wednesday 8/27. 9 am.

Received as a part of the book ray. It comes at a perfect time as I'm just finishing up another one now.