<< back to articles

corner corner Encontre su livro. Perca-se na su imaginação

Students at a Brazilian University promote BookCrossing with Imagination and Flair

by Ballycumber
January 8, 2010

The talented and creative students at the Brazilian University ESAMC have found a fabulous way to tie in BookCrossing with a social communication course which focuses on design, public relations and publicity.

Their final project assignment was to promote an event -- and, one student, who is a BookCrossing member in the class, suggested BookCrossing. The group readily agreed. They did some marketing research and promotional pieces including pamphlets, T-shirts, bookmarks, direct marketing and the 3 billboards below, all to promote BookCrossing in Uberlândia City and the nearby region. The students have planned a release event at Casa de Cultura on April 23rd, 2011, which is World Book Day. There will be a chat with a professor, a student, a publisher, a writer and an active Brazillian BookCrosser. 150-200 people are anticipated to attend. Victorias, who helps run the Brazilian mirror site, manages 3 OBCZs and has already distributed more than 2,550 books is working with the students for a successful event.



Title: Find a book. Lose yourself in your imagination.



Title: What´s he doing? Go to www.bookcrossing.com and find out.



Title: Looking for Wally? Try to find out in a BookCrossing book.

Last, but definitely not least is the a well-crafted video which captures the international flavor of BookCrossing. Many thanks to all those involved, including Felipe Teodoro e Rodrigo Carvalho (Director), Júlio (Editor), Francielly, Ana Paula, Gabriela, Luiz Fernando, Iara, Marianne, Marlon, Felipe, Rodrigo, Jéssica, Pedro, Laura (Actors and the Production Company Solarium Comunicação Integrada.





Are you sure you want to delete this item? It cannot be undone.